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NEW YORK TIMES

Why Do We Build Houses in the Same Way That We Did 125 Years Ago?

The tantalizing potential of factory-built housing, also known as modular housing, continues to attract investors and entrepreneurs, including a start-up called Fading West that opened a factory in 2021 in the Colorado mountain town of Buena Vista.

TIME ARTICLE

TIME100 Most Influential Companies of 2022

America’s housing inventory has plunged to its lowest level in at least 20 years; the country is now short by nearly 7 million units. Entrepreneur Charlie Chupp’s solution: factory-built housing firm Fading West Development, which can build a modular three-bedroom home four to five times faster than a builder can finish a traditional stick-built house. Fading West delivers prebuilt homes 95% complete, thereby reducing costs (its homes are at least 25% cheaper than similar homes on the market). The goal, says CEO Chupp, is “to create attainable housing” for those who are suffering “the brunt of the housing shortage.”

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